GREENWILL is a Corporate Social Responsibility initiative of Eu-Cham – European Chamber. Michele Orzan, the President of EuCham, explained the genesis of GREENWILL, and how it came to be the world’s first free and global environmental framework for businesses, organizations and individuals to join.

Scott Abrams, the Director of GREENWILL gave a full overview of the initiative and explained the need for action and how organizations and individuals can easily take simple steps towards a greener and more sustainable planet. He explained to the participants how GREENWILL will galvanize millions of organizations to take simple, economical and incentivized measures to become more eco-friendly, improve their business reputations, and save money. Importantly, the individual steps of a large number of actors can lead to significant improvements in environmental sustainability. GREENWILL provides the much-needed platform to make this happen.

The Open Day finished with a glass of wine at the Innio winery.

For more information on GREENWILL see: www.greenwill.org

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